Email
30 Apr 2012

Brand expert advises Boots to build emotional links with consumers

Forgotten your password?
The page you are looking for is only available to logged in members of Chemist+Druggist.
Not a member yet?
Register now
If you are not a registered user, then please sign up here. Registering is free and takes just seconds. It gives you access to up-to-the minute news alerts and analysis, all our top bloggers.
If you experience any difficulties logging in or registering, or have any other questions, please contact Chemist+Druggist at haveyoursay@chemistanddruggist.co.uk
Comment on this article
You are not currently logged in. Login or register
Your Comments
Pam Lovell, Other healthcare professional
Posted on 2 May 2012.
You need to reach out to people at the right time with the right message. If they are hit with irrelevant messages, they lose interest and block you out. You need to become part of their healthcare journey. This is not difficult to do with the correct technology. Pharmacy has to start to look at how people communicate, how we want to be communicated to and how that makes us happy as consumers. This is my job so I know this from experience.
Top

Please note You must be a registered user of Chemist+Druggist and logged in to add comments. Opinions expressed here are those of the writers and do not necessarily reflect those of Chemist+Druggist. Comments are considered in the public domain and may be used in future Chemist+Druggist coverage. We accept no responsibility, legal or otherwise, for the accuracy or the content of member comments. However, any comments deemed to be libellous will be removed

Job of the week

Commercial Services Manager

Runcorn, Cheshire
£competitive

Follow C+D Jobs on

  
Should pharmacists be involved in the MMR catch-up programme?