 |
|
|
11/03/2010
Biotène message goes digital GSK is supporting its Biotène range of products for dry mouth with a new global digital marketing campaign.
A new UK website www.biotene.co.uk has been designed to demystify dry mouth, providing consumer friendly education about the condition and its causes and symptoms.
The site introduces the Biotène range, which comprises a gel and liquid for dry mouth and a toothpaste and mouthwash to provide protection against dry mouth.
GSK says pharmacists are ideally placed to play an important part in advising customers about dry mouth, especially when it is related to taking medicines, many of which can cause dry mouth as a side effect.
Biotène samples will be available to pharmacies in the near future to encourage trial and help familiarise customers with the dry mouth options available to them.
GlaxoSmithKline Consumer Healthcare
|
||||
