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03/02/2010

Pfizer launches generic medicines range

Jennifer Richardson


Pfizer has launched a range of generic medicines in the UK.

 

The pharmacy giant said the move to diversify its product offering would maximise the value it offered pharmacies.

 

Pfizer's initial launch consists of six medicines: metformin, finasteride, ondansetron, paroxetine, mirtazapine and mirtazapine OD. Further medicines are expected to be added throughout the year.

 

Pfizer commercial director Steve Poulton said: “Our generic medicines will continue to deliver commercial value to pharmacists… by providing our customers with a wider product offering.”

 

The launch of the range follows agreements between Pfizer and generics manufacturers Aurobindo and Claris, announced last year.


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