Ten London Boots stores pioneered the first ever pharmacy-led HPV vaccination service, with a pilot launched towards the end of 2008.

There were so many requests for the service that in September it was rolled out to 134 stores across the country.

The death of TV celebrity Jade Goody from cervical cancer helped to fuel demand.

The service, delivered under a private patient group direction, is aimed at women aged 18 to 26 who fall outside the government’s national cervical vaccination programme for 12 to 18-year-olds.

Following a consultation with the pharmacist to ensure eligibility and advise on sexual health, patients are given three injections over six months, and receive alerts reminding them of their appointments. Boots has recently reduced the cost of the course from £405 to £285.

Boots pharmacist Sachin Patel has commented: “I feel extremely privileged to be at the frontline against cervical cancer, offering both support for those concerned and the vaccination service when appropriate.” 

Key points
• Identify your target audience
• When you spot market demand, respond to it

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