Galderma is investing £1 million in a consumer communications campaign for its Cetaphil cleansing and moisturising range this year.

Starting this spring, the campaign aims to raise awareness of the brand for skin conditions such as eczema, acne, rosacea, psoriasis and dry and sensitive skin.

In addition to PR activity, the campaign will include a new pharmacy education guide plus consumer information leaflets and samples for pharmacy customers. Galderma is also running radio advertising to promote the availability of the range in Lloydspharmacy.

A new website for the brand has been launched to offer information and practical advice to sufferers of skin conditions.

The website also offers consumers the chance to join the Cetaphil members club and receive free product samples.

Galderma
Tel: 01923 208950
www.cetaphil.co.uk