Potter’s launches £600k marketing campaign
Potter's Herbals has unveiled a new look for its products alongside its first ever consumer advertising campaign.
The campaign, which cost £600,000, will feature "prominently" in consumer titles including the Sunday Times Magazine and health and fitness titles, and runs until the end of January. The adverts feature Potter's founder Henry Potter introducing his new packaging, which is designed to help the products stand out on pharmacy shelves, as well being simple for patients to understand. The new look is featured on Potter's Herbals range of traditional herbal cough and cold remedies including Cough Remover, Chest Mixture and Catarrh Mixture, and will be rolled out across the rest of the range in 2012.
The Herbals redesign and advertising campaign coincide with the brand's bicentenary.
Ceuta Healthcare
Tel: 01202 449752
info@pottersherbals.co.uk
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