Campaign celebrates centenary of Vicks VapoRub remedy
Blocked nose relief ointment Vicks VapoRub is being supported by a television campaign running from November until February, owner Procter & Gamble has confirmed.
Vicks Sinex Soother will also feature in the campaign, which will focus on the message: "Vicks gives you a good night's sleep." The campaign comes as the brand celebrates its 100th birthday.
P&G will also be undertaking face-to-face training with pharmacists on the Vicks brand over the winter period, and it is offering an "extensive range" of in-store display materials as well as window displays.
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