Ask Dr Livingstone about coughs and colds and he’ll switch into autodoc mode, advising patients not to bother with OTC remedies. But he can't help it, it’s become a reflex

Big Tobacco has muscled in on the e-cigarette business and smoking cessation services have seen take-up fall, so is harm reduction better than no action at all, asks Terry Maguire

I agree that medicines optimisation is a core role for pharmacy, writes John D'Arcy. But pharmacists' ability to deliver this is predicated on getting hold of medicines in the first place

A vacancy has opened up at Xrayser Pharmacy for the position of Customer. This applicant is vague, argumentative and thinks he knows it all. He's a perfect fit

Change can be uncomfortable, writes Jennifer Richardson, but if you can make a difference to your practice that focuses on what your customers need, not just what you can offer them, then the returns will be worth it