Poligrip’s advertising campaign has returned to TV screens after driving increased sales in February and March.

The advert will run from June until August and will highlight the range’s 12-hour denture fixative claim, as well as its added promise to seal out “up to 74% more food”.

Brand manager Hannah Rogers said it is committed to inspiring customers to see that life can still be enjoyed to the full with dentures.

“With Poligrip worth £11.8 million and Poligrip Fixative in 3.1% growth, this demonstrates the clear consumer need for specialist products,” Ms Rogers said.

Poligrip Ultra and Poligrip Flavour Free both retail at £3.56, while Poligrip Overnight Whitening Cleanser and Three Minute Cleanser are £1.49 each.

To order, contact 0800 783 8881