Chemist + Druggist is part of Informa PLC


This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By

UsernamePublicRestriction

GSK invests £60m in marketing its 'power brands'

GlaxoSmithKline (GSK) is investing “over £60 million” this year to market its "power brands", such as Voltarol.

GSK, whose other brands include Corsodyl, Oilatum and Piri, has "identified a £80m growth opportunity for over-the-counter (OTC) medicines, maximising the potential of categories which aren’t performing as well within pharmacy", said the company's general manager for northern Europe David Barnett.

The company has put "a number of steps in place to ensure that it fully supports pharmacy," it said. "A huge factor is the company's marketing investment in its power brands, which is over £60m in 2017 alone."

"This provides a direct benefit to pharmacy, as these campaigns – for brands relevant to pharmacy, such as Voltarol and Nurses – attract shoppers into pharmacy, and it helps drive awareness and sales."

Four GSK tips for boosting OTC sales
  1. Make shopping easier for customers through improving shop layout
  2. Encourage customers to try different products, by placing them by the till or using posters
  3. Ensure pharmacists are available, personable and trustworthy
  4. Train staff in knowledge and recommendations around products

Do you have any tips for boosting OTC sales?

Related Content

Topics


            
Pharmacy Technician
 Falkland Islands (FK)
£25k - £28k plus Flights, Gratuity and Relocation Grant

Apply Now
UsernamePublicRestriction

Register

CD008838

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Thank you for submitting your question. We will respond to you within 2 business days. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel