The Bamboo for Kids Toothbrush’s bristles are "end-rounded, interdental" and made from 100% renewable materials, “making the toothbrush softer on the gums and more effective for cleaning children’s teeth - however big or small”, GSK said.

The toothbrush, which is available in two different colours, comes in 100% biodegradable and plastic-free packaging and is suitable for children aged six and over.

“In early testing, 75% of parents said they would buy the Bamboo for Kids Toothbrush for their child, showcasing the opportunity for retailers,” GSK said.

The toothbrush comes in two different colours and retails at £4.

To order, call 0800 783 8881