In the digital age, it’s no longer enough for community pharmacies to just put up a few posters or point-of-sale leaflets and expect the general public to engage.
The team at Mayberry Pharmacy in South Wales understood this, and pulled out all the stops on the way to winning the first ever C+D Award for Online Initiative of the Year in June.
The group used its website, social media channels such as Facebook, and email marketing, to drive uptake in the services available in their seven pharmacies. And did we mention they produced their very own film?
Targeting new patients
The Mayberry team used a three-step approach to tackle the challenge of engaging patients:
- They gathered data from the Office for National Statistics, as well as their own