In 2015, the community pharmacists at Tees local pharmaceutical committee (LPC) faced a major problem: the local authority's public health team had threatened to decommission services provided through local pharmacies due to lack of use, poor data and unfavourable assessments by local consumer groups.
This would have dealt a heavy financial blow to pharmacies in the area, which were already struggling to get staff who were “resisting engagement” on board. These pharmacy teams were challenged by a “lack of time” and “limited confidence in their ability” to support customers to make positive changes to their health, they revealed in their winning entry for the C+D Training and Development Award.
So the LPC's members set themselves the mission of firing up interest in public health among its members. After pharmacist feedback from one local authority-led training session revealed that they were “not pharmacy specific” enough for some attendees, the LPC took matters into their own hands – by becoming a registered centre for Royal Society of Public Health training delivery.
To show what a difference this proactive approach to training made, take a look at the table below:
The LPC didn't stop at improving training sessions. The pharmacy teams also took part in community events, to improve their own health and encourage others to do so as well. A group of team members took the mission to the streets – literally – by participating in local running events to raise money for charity, and have even set up a charity to raise funds for a local cancer unit.
Sandie Hall, chief officer of Tees LPC and healthy living pharmacy project manager, says winning the 2017 C+D Training and Development trophy gave her team a “super” reward for their hard work in improving health of people in a deprived area.
“Winning the C+D Award has given the fantastic team I work with the recognition they deserve for delivering excellence on a daily basis,” she says. “Tees is an area with some significant deprivation and the work by the team is in the true ‘making every contact count’ ethos. The award is truly for them.”
What did the C+D Award judges say?
“The Tees LPC approach [demonstrated] how providing extra support through a variety of mechanisms and collaboration had a huge impact on empowering all staff – and ultimately better patient outcomes.”
Could you win a C+D Award in 2018? Entries for all 12 categories are now open, so find out more here.
For a taste of what to expect on the night, watch C+D's highlights of the 2017 Awards ceremony below.