“Pharmacies have ignored the digital era for too long. It’s time to embrace it.” This was the bold claim made by Well in April 2017, when the multiple set up Well Digital, an in-house tech start-up operating within its business model.
Since then, the multiple – the third largest in the UK – has launched an online prescription service, trialled an iPhone app across England that enables volunteers to order one-off and repeat prescriptions, and continued its deployment of a hub-and-spoke dispensing model across its 780 stores.
On Tuesday, Well also launched a digital subscription service called “Eddie”, for patients to order monthly supplies of Viagra Connect without having to speak to a pharmacist.
C+D spoke to Chris Ellett