Perrigo invests in 'biggest' Nytol marketing campaign yet
Manufacturer Perrigo will spend over £2.4 million on its 2018 Nytol marketing campaign, its “biggest budget” for the brand yet.
The Nytol campaign will consist of “two bursts of TV advertising”, featuring Nytol Herbal and Nytol Anti-Snoring Spray, Perrigo said.
Point-of-sale materials will be distributed to pharmacies in January and face-to-face training on sleeplessness treatments will be given to pharmacy staff in January and September, the manufacturer added.
Perrigo senior marketing director Holly Turner said Nytol’s aim in 2018 is to “support pharmacy teams with educational materials, so they feel confident leading conversations about sleeping issues”.
A 21-tablet pack of Nytol Herbal Simply Sleep One-A-Night retails at £5.99.
To order, contact 0800 1216909
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