Manufacturer Auden Mckenzie has "high hopes" for its pharmacy-only topical analgesic Denela.

The manufacturer told C+D it was confident that this year would be strong for its Denela 5 per cent cream, which launched in November as a branded alternative to Emla.

The cream, which contains lidocaine 2.5 per cent and prilocaine 2.5 per cent, is the latest addition to Auden Mckenzie's "growing range" of dermatological products. Denela is designed to provide topical anaesthesia of the skin before minor dermatological and dermal procedures and superficial surgical procedures.

A 5g pack has a trade price of £2.84 and retails at a recommended price of £4.99.

For more information, call Auden Mckenzie on 0800 917 9802 or [email protected]