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Boots reveals man tasked with ‘reimagining’ its pharmacies and online

Richard Corbridge was chief digital and information officer at Leeds Teaching Hospitals NHS Trust
Richard Corbridge was chief digital and information officer at Leeds Teaching Hospitals NHS Trust

Boots has appointed a “director of innovation” who aims to “reimagine” its digital and pharmacy offering.

Richard Corbridge, who officially started in the newly-created role last week, is “charged with reimagining the future of Boots from a customer experience perspective, helping drive the creation and prototyping of new ideas and offerings”, according to his LinkedIn profile.

“Building on Boots’ vision for the future,” Mr Corbridge will help develop “personalised and omni-channel (digital and store) new economy experiences for customers”, his profile states.

This will involve both “innovation to create a high street healthcare capability” and “reviewing [the] store of the future”.

Mr Corbridge previously held the role of chief digital and information officer at Leeds Teaching Hospitals NHS Trust, where he was responsible for its digital transformation and “building a digital workforce”.

Mr Corbridge’s new role comes weeks after five new appointments were announced at Boots parent company Walgreens Boots Alliance, including Disney’s former senior vice president Gunjan Bhow leading the global business’s digital transformation.

Earlier this year, Boots made a number of announcements in relation to developing its digital offering, including its acquisition of health technology company Wiggly Amps and a pilot of Microsoft-powered healthcare devices in some Boots branches.

During a conference call to discuss Boots’ financial results in December 2018 – which revealed a drop in pharmacy and retail sales – Walgreens Boots Alliance co-chief operating officer Alex Gourlay said the multiple “recognised the need to modernise its customer proposition”.

What do you make of Mr Corbridge's appointment?

Caroline Jones, Locum pharmacist

Clearly Boots tapping into a disney fantasy theme where fairies and woodland creatures run the dispensary with an app for every problem thus eliminating pesky staff and all patients suddenly are pleasant, co-operatve and happy. What are they smoking at head office these days......

Benie Locum, Locum pharmacist

No doubt on six or seven figure salary package if they enticved him from Disney. Meanwhile Pharmacists see their wages heading towards min wage whilst Boots also try to recruit kids on min wage as 'pharmacy advisors'. Great stuff, the future is really bright.

Charles Whitfield Bott, Pharmacist Director

Start by "reimagine" that shirt.

C A, Community pharmacist

and the tie... totally blends in

Community Pharmacist, Community pharmacist

His first statement ' Hey Guys, I've got some comprehensive end to end support solutions ' ....AAAAAAGH! More job losses then

Leon The Apothecary, Student

OH! There's actually a tie there...

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