The Pharmacy Show and Tell initiative is aimed at gathering fresh evidence of the benefits of pharmacy services, which often go unrecorded and uncelebrated.

Over the coming months, C+D will be publishing a series of case studies from pharmacies and pharmacists across the UK, which have been suggested by the NPA. C+D is also calling on readers to supply their own stories (see below).

Commenting on the launch of Pharmacy Show and Tell, C+D editor James Waldron said: “This initiative is a great opportunity for C+D to live by its motto of not only informing the community pharmacy sector, but also championing and supporting it.”

“At a time of increased pressures for many C+D readers, I hope the range of case studies C+D and the NPA will be highlighting over the coming months will inspire pharmacists to find innovative ways to deliver services and support patients.”

The first case study – published on C+D’s dedicated Pharmacy Show and Tell webpage today – describes how Lancashire pharmacist Alistair Gray has pioneered the world’s first fully integrated hospital-to-community pharmacy referral system.

NPA head of communications Stephen Fishwick said: “It is one of the NPA’s core beliefs that pharmacies must be progressive and modern, while at the same time being true to the historic values of pharmacy as a personal, caring profession.”

“In particular, the sector must work to optimise the use of technology to strengthen pharmacy’s locally based service proposition.”