Day Lewis removes diabetes posters after patient complaints
Day Lewis has taken "immediate action" across all of its pharmacies after patients flagged a "misleading" diabetes poster.
Patients took to Twitter this week (June 14) to criticise the “misinformation” included in the pharmacy chain's diabetes posters.
The A3 poster – which was criticised for not distinguishing between type 1 and type 2 diabetes – had been put up across all Day Lewis branches during Diabetes Week 2017, to try to raise awareness about the condition.
Day Lewis told C+D today (June 16) it had “asked all pharmacies to remove the poster immediately” and had “apologised publicly for any confusion caused”.
“Following feedback from some patients through social media, we recognise that one of the A3 posters in our pharmacies may be interpreted in a different way than was originally intended.” For more of the response see below.
The complaints
@DayLewisGroup #incomplete #misleading poster relating to T2 only. A T1 diagnosis could be missed on reading risk factors. #autoimmune pic.twitter.com/Jpdinkt7Uv
— Debbie/Ella Marsden (@debbiemarsdenx) June 15, 2017
@DayLewisGroup NOT the facts re #t1d. Missed #T1d diagnosis can kill. Please change posters. https://t.co/rHTs3uQWXp pic.twitter.com/jGgK3F1xjv
— rachel m (@bintsomama) June 14, 2017
@DayLewisGroup Either have separate T1D and T2D posters with actual facts, or don't bother at all. Misinformation about age can cost lives. pic.twitter.com/oMyT0ZFEOf
— Andrea Knowles (@andreaaaaarrgh) June 14, 2017
The Day Lewis responses
Sincere apologies for the misleading content on our Diabetes poster. We've asked Pharmacies to remove it & are reviewing our future process.
— Day Lewis Pharmacy (@DayLewisGroup) June 15, 2017
Thanks Debbie, if you could private message me your email address I can get in touch :)
— Day Lewis Pharmacy (@DayLewisGroup) June 15, 2017
Sincere apologies for the misleading content on our Diabetes poster. We've asked Pharmacies to remove it & are reviewing our future process.
— Day Lewis Pharmacy (@DayLewisGroup) June 15, 2017
In its statement to C+D, Day Lewis said as soon as it received the feedback, it had "felt it was necessary to take immediate action".
"Our pharmacy teams across the country have done a great job promoting diabetes awareness week to patients in the community. To date, our pharmacy teams have found the posters helpful during conversations with patients."
"We continue to listen to our patients, to help improve our service to them," Day Lewis added.
What are the common misunderstandings about diabetes?