AdexGel.com, which went live in November, has “useful information” for pharmacy staff treating dry and inflamed skin conditions, Dermal said.

“There is also information on how to use Adex Gel, and general advice to share with patients on using emollients,” the manufacturer added.

The steroid-free gel – available as a 500g pump pack and a 100g tube – offers a “new and different” approach for mild to moderate eczema and psoriasis, the manufacturer claimed.

“In addition to containing a high oil content and the humectant glycerol, Adex Gel also contains nicotinamide, a medicinal substance related to vitamin B, which has been shown to exhibit noticeable anti-inflammatory action.”

One 500g pump of Adex Gel retails at £10.78.

To order, contact Dermal on 01462 458866