Launching on October 1, the "highly moisturising" emollient contains anti-inflammatory nicotinamide to reduce inflammation and redness, Dermal said.

The steroid-free gel is suitable for patients aged one year and over, and can be applied as often as needed, the manufacturer added.

Adex Gel comes in a 500g pump pack and a 100g tube, which retail at £10.78 and £4.84 respectively.

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