The campaign hits the airwaves today (October 23), with another series of advertisements to follow from November 20.
Perrigo is “excited” about the launch, said senior marketing director Holly Turner, as it will “showcase Dermalex to consumers as a product that is moisturising, protecting, and gentle on the skin”.
“Symptoms of skin conditions such as eczema, acne, psoriasis and rosacea can heighten insecurities and affect self-confidence,” she added.
Alongside the launch, Dermalex is partnering with independent pharmacy consultant Dr Christine Clark, as well as bloggers.
It has also created a Facebook page to give advice to patients with skin conditions.
The Dermalex range includes:
• Dermalex Atopic Eczema Treatment. RRP: 30g, £11.99; 100g, £24.99.
• Dermalex Rosacea Treatment. RRP: 30g, £18.99.
• Dermalex Psoriasis Scalp Gel. RRP: 75g, £18.99.
• Dermalex Acne Treatment. RRP: 30g, £18.99.
To order, contact Phoenix on 01928 750 500