Manufacturer Typharm will use a £500,000 digital advertising campaign to boost sales of its constipation aid for children.

The strawberry-flavoured Docusol Paediatric Solution, which launched earlier this year, will be supported by ‘Make a Nappy Happy’ adverts. The campaign, which runs from April 18 until December, will target parents on websites including Mumsnet and Babycentre.

The adverts will feature a nappy having conversations with everyday objects, explaining that it wants to be filled. The advert claims that the product can help relieve constipation in children and babies aged over six months.

Docusol Paediatric Solution retails at £7.99 for a 125ml bottle.

To order, call 01603 722 480