HRA Pharma has launched a fairytale-themed digital advertising campaign to promote emergency contraceptive pill ellaOne.

The advert, designed in the style of an illustrated fairytale book, first appeared on websites last month. It will run across a host of sites targeted specifically at women aged 16-34 until June, HRA Pharma said.

The contraceptive delays ovulation for up to 120 hours after sex and is “the most effective morning-after pill available to women when taken in the first 24 hours after unprotected intercourse”, HRA Pharma added.

For more information, visit www.ellaonepharmacist.co.uk