Heartburn and indigestion brand Gaviscon has teamed up with culinary website Great British Chefs to help consumers embrace the festive season and enjoy “lighter” takes on classic winter dishes.

The partnership is part of a £2.5 million advertising spend, and also includes a six-week campaign to drive awareness in pharmacies, with the aid of training guides and “shelf wobblers”.

Gaviscon senior brand manager Anne Dawson says: “Over the Christmas period the consumer need for heartburn and indigestion relief is likely to rise, which will drive footfall into pharmacies.”

The Gaviscon Double Action range includes packs of 16 tablets for £3.39, 300ml liquid containers for £7.89 and packs of 12 10ml sachets for £4.99. For information, call 0500 445446