Launched in February, the partnership aims to drive awareness of the brand on Disney Junior’s TV and YouTube channels, GSK said.

The TV campaign will target parents with adverts featuring characters Captain Aquafresh and the Aquafresh Nurdles, GSK said.

“It’s more important than ever for brands to work together to encourage good oral care habits from an early age,” an Aquafresh spokesperson said.

Retail prices

• Aquafresh Milk Teeth toothpaste (50ml) for 0-2 years – £1.25
• Aquafresh Milk Teeth toothbrush for 0-2 years – £2.00
• Aquafresh Little Teeth toothpaste (75ml) for 3-5 years – £2.00
• Aquafresh Little Teeth toothbrush for 3-5 years – £2.00
• Aquafresh Big Teeth toothpaste (75ml) for 6-8 years – £2.00
• Aquafresh Big Teeth toothbrush for 6-8 years – £2.00
• Aquafresh Big Teeth mouthwash for 6-8 years (300ml) – £2.00
• Aquafresh Advanced toothpaste (75ml) for 9-12 years – £2.00
• Aquafresh Advanced toothbrush for 9-12 years – £2.00

To order, contact GSK on 0800 783 8881