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GSK celebrates Voltarol’s 20th anniversary with £8m campaign


GlaxoSmithKline (GSK) has launched an £8.3 million marketing campaign to celebrate the 20th anniversary of its pain relief brand Voltarol.

The “More Than Movement” campaign will run throughout 2021 on TV – in partnership with ITV – and across radio, digital and social media channels. 

The brand’s success over the past 20 years comes from healthcare professionals’ recommendations of the products, GSK said.

Pharmacy teams can consult learning resources and access patient care leaflets on GSK’s healthcare professional portal, the manufacturer added.

Voltarol pain relief gels can be used to alleviate pain and inflammation due to minor injuries including sprains and bruises.

“With people increasingly looking to stay active and exercise, it’s never been more relevant for a brand like Voltarol to promote its leading credentials to help relieve pain, reduce inflammation and restore movement,” GSK said.

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