Sensodyne Pronamel Intensive Enamel Repair, which is available from pharmacies, retailers and online from today (June 5), is designed to repair enamel that has been weakened by an acidic diet, GSK said.
The toothpaste aims to lock in vital minerals and help protect against the effects of acid wear, GSK continued.
The product will be supported by a £4 million advertising campaign across TV, online and social media from mid-August.
GSK’s suggested retail price for one pack of Sensodyne Pronamel Intensive Enamel Repair toothpaste is £5.00.
To order, contact 0800 783 8881