GSK’s “retail execution team” focuses on “helping pharmacists to maximise visibility and sales of OTC brands, by offering tailored category advice”, the manufacturer said.

The team replaces the “field sales team”, increasing the number of pharmacies GSK supports by 18%, to 2,000 pharmacies, GSK said.

Meanwhile, the “expert marketing team” will deliver materials on the science behind therapeutic areas and brands to pharmacists via the internet, conferences and trade shows, GSK said – as pharmacists had told it that knowing the science behind these products is “essential”, it said.

GSK pharmacy sales director Andy Gill explained: “Pharmacy is crucial to our business and we are dedicated to helping pharmacists evolve to meet the needs of the future.”

“The retail execution team means we can support more pharmacists than ever before with advice that will really make a difference to their OTC sales.”

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