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Lloydspharmacy to launch customer magazine

Lloydspharmacy is set to launch a free, quarterly, customer magazine, which will be available in all its branches from March.

Lloydspharmacy is set to launch a free, quarterly, customer magazine, which will be available in all its branches from March. Aimed at women, the All of You magazine will comprise of three different sections: healthcare, beauty and lifestyle. Each edition of the magazine will also contain an ask the expert column where customers can submit their own healthcare questions, a spokesperson explained. The magazine would build on the company's healthcare ethos, they added. "Lloydspharmacy has continually evolved to meet the changing needs of our customers. New and even regular customers may not be familiar with the wide range of affordable products and healthcare services we now offer. Our All of You magazine will help us become closer to our customers and to inform them of the new ways in which we can help," said Lloydspharmacy trading director Steve Gray. Further issues will follow in May and September, and the magazine will become quarterly from January 2012.

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