Broadcasting from February 15 until mid-April, the advert features a couple in their mid-50s using Deep Relief to relieve aches and pains.

The TV campaign on Sky, Channel 4 and ITV will coincide with adverts on Facebook, Instagram and YouTube.

The Deep Relief gels contain ibuprofen and levomenthol, which can deliver fast pain relief and anti-inflammatory effects, the manufacturer said.

Deep Relief Anti-Inflammatory Gel is a general sales list (GSL) medicine, while Deep Relief Joint Pain Gel is a pharmacy (P) medicine that is also available on prescription.

The products retail at:

• One 30g pack of Deep Relief Anti-Inflammatory Gel: £4.70
• One 50g pack of Deep Relief Anti-Inflammatory Gel: £5.99
• One 100g pack of Deep Relief Anti-Inflammatory Gel: £11
• One 100g pack Deep Relief Joint Pain Gel: £11

To order, contact Laser Healthcare: 01202 780558