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MHRA raps Lloydspharmacy for sildenafil promotion

Practice The MHRA has upheld a complaint from a member of the public who was sent an email promoting a prescription-only erectile dysfunction drug

The MHRA has rapped Lloydspharmacy for promoting a prescription-only drug for erectile dysfunction by email.  

The medicines watchdog upheld a complaint made by a member of the public last June about the promotion of sildenafil, it announced last week (September 13).  

Lloydspharmacy admitted it had unintentionally sent an email about sildenafil pricing to customers who had previously ordered "various medicines" for erectile dysfunction.


Lloydspharmacy admitted it had unintentionally sent an email about sildenafil pricing to customers who had not previously received the drug  

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The multiple told the MHRA that it would ensure it only sent product price announcements to customers who had previously received that particular medicine in future.


Advertisements that are likely to lead to the use of a prescription-only medicine are prohibited under the human medicines regulations.  

Any information that is given must be "factual and balanced", and avoid encouraging patients to request the medicine, says the Association of the British Pharmaceutical Industry code of practice.  

Lloydspharmacy told C+D it had nothing to add to the MHRA's announcement.



What measures do you have in place to prevent this kind of promotion?

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8 Comments

Leon The Apothecary, Student

There's a fun one on the train by Lloyds - several men forming a football wall, all holding their crouch, apart from one guy who has a great big smile on his face. The text then goes on to encourage people to speak to their doctors about Sildenafil.

Nalin Shah, Community pharmacist

and another one showing a bendy gherkin (the tall building in London not the veg)

the adds are good ,

can we all appoint the same adman to come 'up' with something for the independents?

Leroy Jackson, Community pharmacist

I don't see any punishment here.

Lloyds advertised their product, undoubtedly got many new patients and income but no sign of any fine? Just a telling off?

I'm sure many other multiples will "inadvertently" send advertising emails in future.

MESUT OZIL,

It'S ONE RULE FOR THE MULTIPES, ANOTHER FOR SOMEONE ELSE

THE WHOLE SYSTEM STINKS!!

JUSTICE FOR ALL !!!

Stephen Eggleston, Community pharmacist

Sounds like you feel you have been done some great wrong by a multiple

MESUT OZIL,

Which pharmacist hasn't

Your just being used!!!! Your just a number
WAKE UP, don't be dictated too!!!
wronged by a multiple LOL I have more self respect!!!

Nalin Shah, Community pharmacist

Lloyds seem to suffer from foot in mouth disease

MESUT OZIL,

SERVES THEM RIGHT
ABOUT TIME TOO!!
these multiples need curbing and the only way is to open the market!!!

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