The multiple said the COVID-19 pandemic was impacting the risk factors associated with erectile dysfunction, including increased stress, tiredness and consuming more alcohol.

Superdrug pharmacies will now offer a new cream and trial kits, which contain three different medications for patients to try to see what works best for them.

These are in addition to the multiple’s existing erectile dysfunction services, which include selling the tablet medication, a penis pump and telephone consultations with Superdrug’s Online Doctor to discuss treatment.

"Further choice"

Michael Henry, healthcare director at Superdrug, said: “We know that accessibility and discretion are important to patients seeking treatment for erectile dysfunction.

“These factors have driven the decision to extend our online erectile dysfunction portfolio and provide further choice and increased availability to medication that will support people’s sexual health.”