New-look Aquafresh kids range
GSK has unveiled a new-look children's range for its Aquafresh brand, which includes three new toothpaste formulations and toothbrushes, as well as a new teething product.
GSK has unveiled a new-look children's range for its Aquafresh brand, which includes three new toothpaste formulations and toothbrushes, as well as a new teething product.
The manufacturer this month launched a £2.2 million marketing campaign to support the range, which will be available from July. The campaign will run until December and includes advertising on children's TV channels, partnerships with parenting clubs and websites, as well as press advertising.
GSK said it expected the range to drive "incremental growth" in the children's oralcare category, although it could not yet give figures.
The Aquafresh Milk Teether, which helps to sooth gums and clean teeth during teething, would filla gap in the market, GSK said.
The recommended sales prices for the range start at £1.55 for its three toothpastes – Milk Teeth, Little Teeth and Big Teeth.
For more information, contact GSK on 0845 7626637
