Sensodyne Rapid Relief – “designed to provide fast relief from sensitivity pain” – launched in both original and whitening varieties on June 3.

The launch will be supported by a £4.2million media campaign entitled ‘Face up to sensitivity pain fast’ from the beginning of July until the end 2017, the manufacturer said.

The campaign will include in-store, TV and cinema activity – as well as advertising on YouTube – and aims to “drive awareness among sensitivity sufferers”, Olivia Shishmanian, Sensodyne brand manager at GSK said.

Sensodyne Rapid Relief original and whitening (75ml) RRP: £4.49

To order, contact 0800 783 8881