The new packaging will set the product apart from other cystitis treatments, the manufacturer said.
It forms part of a relaunch which also includes consumer advertising and promotion "to raise brand awareness", it said.
“The new pack stands out on the pharmacy shelf with the bold lemon and lime design feature, whilst offering the discreet and convenient tube packaging,” said Cambridge Healthcare Supplies brand manager Emma Lloyd.
Effercitrate tablets have a RRP of £5.30 and PIP code 016-8323.
To order, contact: 01953 607 856