The New Year, New You campaign – which will run from January 1 until February 28 – includes advertising on TV, in public spaces and online, Perrigo said.

The TV advert will feature a patient called Christina who quit smoking using NiQuitin patches and mini-lozenges, Perrigo added.

Perrigo will also launch a 10-week digital support plan for smokers, via the ‘NiQuitin chat bot’, which will provide motivating messages and information on nicotine replacement products.

Senior marketing director Holly Turner said: “The new year is the biggest entry point for patients to start quitting.

“Pharmacies play a very important role for smokers that are planning on quitting, in providing advice and support,” Ms Turner added.

For more information, visit the NiQuitin website.

To order NiQuitin products, contact 0800 1216 909