A six-week television campaign will air from February 19 across "main broadcast channels", focusing on Dermalex’s eczema treatment, Perrigo said.

Subsequent activity focusing on its rosacea treatment – including print adverts in national newspapers and consumer magazines – will begin in April and run for eight weeks, with a “third peak of activity” of 12 weeks launching in September.

Training materials focusing on these skin conditions will be rolled out to pharmacies across the country to support pharmacy staff, Perrigo added.

Holly Turner, senior marketing director at Perrigo, said: “Dermalex’s previous marketing campaign, which featured TV, social, PR and pharmacy trade activity, was a huge success and we’re excited to build on this momentum throughout 2018.”

Dermalex Atopic Eczema Treatment has an RRP of £11.99 for 30g, and £24.99 for 100g.

To order the Dermalex range, contact 0800 1216 909