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Perrigo to launch £1.2m NiQuitin campaign with 'real-life quitters'

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Manufacturer Perrigo is spending £1.2 million on a NiQuitin campaign featuring “real-life quitters”, to coincide with Stoptober.

The “central focus” of the campaign will be a TV advert, running from September 17 to October 29, featuring testimonials from former smokers who have successfully stopped with the help of NiQuitin products, Perrigo said.

The campaign – which will feature outdoor and digital advertisements – is designed to encourage pharmacists to “set their pharmacy up for success this Stoptober”, the manufacturer said.

‘Quit kits’, featuring a diary, information on NHS support tools and other materials to help smokers quit, will be available in pharmacies over October, it added.

Laure de Brauer, head of marketing for ‘get well’ brands at Perrigo, said: “Pharmacy plays a vital role during Stoptober, as an astounding 97% of people will fail to quit when relying on willpower alone.”

Citing data from UK market research company Populus, Ms de Brauer added: “22% of smokers looking to quit or cut back want a product which has been recommended by a healthcare professional.”

The NiQuitin range includes:

Product

Price

NiQuitin clear patch 21mg step1 7day

£16.99

NiQuitin patch 21mg step1 7day

£16.99

NiQuitin patch 14mg step2 7day

£16.99

NiQuitin clear patch 14mg step2 7day

£16.99

NiQuitin clear patch 21mg step1 14day

£31.99

NiQuitin clear patch 7mg step3 7day

£16.99

NiQuitin pre-quit clear patch 21mg

£16.99

NiQuitin patch 7mg step3 7day

£16.99

NiQuitin loz mint 4mg 36

£7.99

NiQuitin loz mint 2mg 72

£10.00

NiQuitin loz mint 4mg 72

£10.00

NiQuitin mini mint 1.5mg 20

£5.99

NiQuitin mini mint 1.5mg 60

£15.99

NiQuitin mini mint 4.0mg 20

£5.99

NiQuitin mini mint 4.0mg 60

£15.99

NiQuitin extra fresh mint gum 2mg 30

£6.99

NiQuitin extra fresh mint gum 4mg 30

£6.99

NiQuitin extra fresh mint gum 2mg 100

£15.99

NiQuitin extra fresh mint gum 4mg 100

£15.99

NiQuitin extra fresh mint gum 2mg 200

£27.99

NiQuitin extra fresh mint gum 4mg 200

£27.99

To order, contact 0800 1216 909

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