London-based PharmaDoctor claims to be the “leading provider of clinically supported PGDs in the UK”, having helped pharmacies offer services for malaria, meningitis and erectile dysfunction.
Pharmacy Mentor, meanwhile, helps community pharmacies market their services via social media and Google.
The “strategic partnership” – announced this week (November 19) – will enable them to “offer pharmacies a range of customised digital and offline support packages”.
PharmaDoctor digital director Joaquim Perira said the pair aim to create an “end-to-end support package” of services for community pharmacies.
Pharmacy Mentor CEO Saam Ali said his company was working towards creating a “ready-made marketing solution to complement each and every service” offered by PharmaDoctor.