The package includes access to two patient group directions – which have been integrated into PharmaDoctor’s online platform – under which pharmacists can prescribe Cetraxal ear drops.
PharmaDoctor will give online CPD training to participating pharmacists and marketing support to pharmacies including listing their details on its website.
Pharmacists offering the service could treat patients without passing them back to their GP, PharmaDoctor said.
To find out more about the free ear infection package, visit PharmaDoctor’s website