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Poligrip promoted by dentist

GSK Consumer Healthcare is supporting Poligrip Total Care Denture Cleansing Tablets with a £1.2 million national television campaign. The commercial features a dentist recommending the gentler alternative to ordinary toothpaste of Poligrip Total Care Denture Cleansing Tablets for everyday use, a spokesperson says. The campaign is on air nationally for six weeks through to the end of October. The campaign will be supported by dentist sampling to promote further awareness and trial.Prices: £1.29/33Pip codes: 355-3831GSK Consumer HealthcareTel: 0845 762 6637www.mypharmassist.co.uk

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