The DenTek portfolio – created in partnership with Ceuta Healthcare – includes floss picks, specialised brushes, tongue cleaners, a filling repair kit and "fun flossers" for children.

The manufactuer said: “All the products in the range have been developed to meet a clear and specific consumer need.”

The range will be supported by an "extensive" consumer campaign called #teethtalk, which aims to promote oral care awareness.

To order, email [email protected]