Salonpas pain-relief patch gets TV campaign
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Manufacturer Hisamitsu Pharmaceutical has launched a national TV advertising campaign to support its Salonpas Pain Relief patch. The joint and muscle pain treatment will be promoted on channels including ITV, Channel 4 and Sky 1 throughout February. Hisamitsu would not reveal the spend on the campaign, but said it would focus on the "debilitating pain" caused by strains and sprains, using humanoid statues to illustrate the feeling of sufferers being "trapped inside their bodies". |
Photo: Fox Kalomaski Crossing |
The Salonpas Pain Relief patch contains methyl salicylate and levomenthol to provide an analgesic and anti-inflammatory effect.
Users can wear the patch "comfortably and discreetly" while carrying out everyday activities, the manufacturer said. A pack of three patches has a recommended retail price of £4.99.
For more information, visit salonpas.co.uk or call Ceuta Healthcare on 0844 243 6661
