The campaign, which runs until December, includes “a targeted shopper plan”, digital media support and a partnership with Stylist magazine, said manufacturer GlaxoSmithKline (GSK).
Sensodyne marketing manager Hannah Gentleman said the company is “thrilled” to have launched the gel toothpaste last month and stressed it is crucial to GSK that its products “answer genuine needs” from customers.
Sensodyne Deep Clean Gel (75ml) retails at £3.49.
To order, contact 0800 783 8881
