Reckitt Benckiser is introducing its Strepsils lozenges for sore throat relief in convenient new tube packaging. Strepsils Handy Tubes are available in Honey & Lemon and Cool flavours.

The compact pack is designed to be sold in tandem with traditional blister packs, but has been developed to sit alongside medicinal confectionery as a front of counter product, says Reckitt Benckiser.

“Strepsils Handy Tubes have been developed specifically for independent retailers and pharmacies,” comments Stefan Gaa, the company’s marketing director.

The launch will be supported by a £4 million national TV, radio and bus advertising campaign which starts this month. The bus advertising is targeted at commuters.Sampling activity is planned for Strepsils Cool and point of sale material is available for pharmacies.

Prices and Pip codes: Honey & Lemon £1.46/10, 347-2586; Cool £1.95/10, 347-2602Reckitt BenckiserTel: 01482 326151