TV ad focus for Panadol Advance
Panadol Advance will be the focus of a £1 million television campaign this summer, GSK Consumer Healthcare has announced.
The nine-week campaign starts next week and will run through July and August on both satellite and terrestrial channels.
A combination of 10- and 20-second television adverts will demonstrate how the brand’s unique disintegration system disperses in the stomach up to five times faster than ordinary paracetamol, according to the company.
The adverts will highlight Panadol Advance’s Pain Relief Product of the Year 2010 win in the Product of the Year Awards.
Advertising will also appear in 11 print titles including Woman’s Own and Take a Break throughout the campaign period.
Prices: £1.45/16; £2.79/32
Pip codes: 340-6535; 340-6543
GSK Consumer Healthcare
Tel: 0845 762 6637
