St Moriz has expanded its self-tanning range with the launch of two new wash-off products this month.

The brand expects to fuel further growth in the self-tanning category with the launch of the Instant Body Tan Wash Off and Instant Face Tan Wash Off, which have the same formulations as its developing tans but can be removed at the end of the day.

St Moriz said it would use PR, social media and celebrity initiatives to market the brand throughout the year. Although it could not reveal total spend, St Moriz said it had grown "more than proportionately" last year, with a 20 per cent increase in year-on-year volume sales in 2011-12. Pharmacy sales were "very important" to the company

and there was a strong range of point-of-sale and pharmacy-specific merchandising available, it said.

"St Moriz is an affordable self-tanning option and a targeted range, meaning pharmacists can offer their customers real choice and value for money," a St Moriz spokesperson told C+D.

Both products retail at £4.99.

For more information and orders, contact Hothouse Partnerships on 01484 401129