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The week's roundup of product news

Hedrin Stubborn Egg Removal Kit retails for £7.49

A new Hedrin headlice lotion, Nexium wins a consumer award and Polygrip returns to TV screens

Hedrin launches loosening lotion to tackle stubborn eggs

Thornton & Ross has expanded its Hedrin headlice range with a new lotion targeted at dead eggs.

Hedrin Stubborn Egg Loosening Lotion is designed to fill a “major gap” in the market by acting as an “ideal post-treatment option” for parents to use on children with nits, the manufacturer said.

Read more here


Nexium Control given stamp of approval from consumers

Pfizer’s heartburn medication Nexium Control has been voted General Healthcare Product of the Year in an independent survey.

Product of the Year is the UK’s largest independent survey into product innovation, with more than 11,500 consumers taking part.

Read more here.


Poligrip ads return to TV screens for the summer

Poligrip’s advertising campaign has returned to TV screens after driving increased sales in February and March.

The advert will run from June until August and will highlight the range’s 12-hour denture fixative claim, as well as its added promise to seal out “up to 74% more food”.

Read more here



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