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Yorkshire adopts scratchcards to boost meds adherence

The postcard-sized adherence aids are designed to remove the “barriers” pharmacists experience when trying to sign up patients to MURs and the NMS, says CPWY chief executive Robbie Turner

Scratchcards are being used by pharmacists in Yorkshire to encourage patients to assess their medicines adherence.


The six-week medicines optimisation campaign, which launched last week (May 27), involves pharmacists handing out scratchcards to recruit patients for MURs and the new medicine service (NMS). More than 30 pharmacies in Calderdale were taking parting part, Community Pharmacy West Yorkshire (CPWY) said.


The postcard-sized adherence aids were designed to remove the "barriers" pharmacists experienced when trying to sign up patients to these services, said CPWY chief executive Robbie Turner. The cards should "engage" patients and enable them to "turn round" and request the services themselves, he told C+D.  


The scratchcards are intended to engage patients and encourage them to request MURs and NMS directly from the pharmacist


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The cards, which were funded by Pfizer and developed with the NPA, ask patients to answer five simple questions about how they took their medicines and whether they worked effectively, by scratching out responses ranging from "strongly disagree" to "strongly agree".


The scratchcards would help patients to identify if they needed a consultation with the pharmacist and were a "prompt" to make patients feel more confident in asking for help, Mr Turner stressed.


CPWY, which was the first pharmacy group to trial the cards, agreed to take part because of the success of a similar alcohol scratchcard campaign in pharmacies in London and Devon two years ago, Mr Turner said.


He added that CPWY planned to contact all participating pharmacies next week for feedback and, if the initiative proved successful, the group would explore options to roll it out across the rest of Yorkshire.


"We hope that scratchcards will be beneficial in supporting this conversation between patients and pharmacists, and that's really what the evaluation is there to demonstrate," he added.


Last year, the NPA pledged to boost commissioning of pharmacy alcohol services following two positive evaluations of the regional scratchcard schemes. Participating pharmacies had identified high-risk drinking habits in approximately 40 per cent of customers given an alcohol scratchcard, the NPA said.


What other issues could scratchcards be suitable for?
 
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8 Comments

N O, Pharmaceutical Adviser

"""The six-week medicines optimisation campaign, which launched last week (May 27), involves pharmacists handing out scratchcards to recruit patients for MURs and the new medicine service (NMS)."""

Well well my lord, is C&D editors becoming so naive to report whatever they hear without checking the implications?

Have the pharmacies come to this point now that they need a scratch card to know whether to do an MUR or NMS ? Really ?

Now lets talk about a scenario -- 500 peaople have been deemed fit for an MUR after they scratched the card. So how many MURs will the Pharmacist conduct ? Will the extra 100 people get free (costing the pharmacy) MURs or will be asked to back next year ? Or there is a secret deal with NHSBSA to allow as many MUR as possible under this scheme? More clarity required please.

""Last year, the NPA pledged to boost commissioning of pharmacy alcohol services following two positive evaluations of the regional scratchcard schemes. Participating pharmacies had identified high-risk drinking habits in approximately 40 per cent of customers given an alcohol scratchcard, the NPA said."""" -- Well done. What happened after this? Is there a national "commissioning of pharmacy alcohol service" in place that I am not aware of? Dear C&D please report full facts and not just few bits.

N O, Pharmaceutical Adviser

How about scratch card scheme for STOCK SHORTAGES and PATIENT SUFFERINGS ? Not sure Pfizer will be interested in it though.

Next a scratch card shceme for MPs to decide how UK companies can be bought by American firms.

So on and on and on !!!!!

London Locum, Locum pharmacist

An utter waste of time

Rajive Patel, Community pharmacist

Who dreams up these dodgy back alley, gimmicky schemes. Oh let me think....it can only be Pfizer and the NPA. ;)

Rajive Patel, Community pharmacist

I think up north the demographic would take to these type of things, but down south in London, I don't think people would fall for these types of gimmicks.

Khaled Miah, Other healthcare profession

Absolutely right. A lot of the patients up north also look at the Responsible Pharmacist certificate and note down the pharmacist's GPhC number.

They search you online and some of them even tell you which area you are from by looking at Gphc website.

Too much time on their hands.

Dave Downham, Manager

Sorry Khaled, just what was the point you were trying to make?

Maybe them oop North look at t' certificate while they are hanging up their flat caps having tied up their whippets outside t'shop.

Khaled Miah, Other healthcare profession

An utter waste of time

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